A dash of daring and bold moves could unlock unforgettable fan moments in women's sport | Sarah Guiney

In Australia, we call it the Matildas effect

In Australia, we call it the Matildas effect. Elsewhere, it's increasingly just known as business as usual. The Professional Women's Hockey League is one of several North American leagues that have made a habit of not just drawing huge crowds to women's sports, but doing so at the domestic level. Just three seasons in, the ice hockey league is excelling at this, with attendance last season jumping 71% from their debut year.

This momentum offers a lesson for the AFLW as it looks to grow its own elite women's competition. The key, as the PWHL demonstrates, lies in a willingness to take risks and embrace bold, crowd-pleasing moments. It's about creating an atmosphere that feels electric and inclusive, turning matches into events that fans can't miss.

The AFLW has already shown flashes of this

The AFLW has already shown flashes of this magic, but there's room to lean further into that spirit. By borrowing a bit of the gumption seen in North American leagues, Australian rules football's women's competition could amplify its appeal. That means not just relying on the star power of players, but also on innovative fan engagement and a fearless approach to presentation.

Ultimately, the goal is to replicate those magical crowd moments that make sports memorable. With a little bravery and some big swings, the AFLW can build on its own momentum, creating a culture where women's sport isn't just supported, but celebrated with the same fervor as any major league. The blueprint is out there; it's time to take a page from it and run with it.